About us

Kontra was founded in  2004 as pop culture web magazine with idea to offer one of the first Internet magazines in Serbia and give chance to young artist. As internet magazine first on www.kontra.org.yu and then on www.kontraweb.net, Kontra magazine existed for full 10 years and become one of the most respected internet magazines.

Since 2011 Kontra is also becoming management agency and soon profiles as one of the rare PR agency for the entertainment and music events. Among many clients and campaigns and clients we will mention Supernatural festival, Museums Night, AAA Production events and concerts, Jelen Pivo Live festival, Dubioza Kolektiv, Concert Hall Ranko Žeravica and many others.

In 2018 we decided to take new steps and modernize company and become record label and publisher. Kontra is protecting Publishing rights and Neighbouring rights collection for music creators. Kontra is also label and management. We can help you with booking tour or shows in Balkans and promote it at the same time.


Nikola Jovanović is Kontra founder. With over 15 of experience in music business Nikola is one of the key figures of Balkan music biz.
He was fonder and CEO of Lampshade Media.
Currently he also works as Head of Communication at SAE Institute Belgrade, where he also teaches Music Music Business.

Previously he was MTV Adria Talent and Music manager from  2009. till 2017. He participated or organized over 300 concerts in Serbia and region. He is Master of Arts (MA) in Sound Design and Music Production. He choose name Kontra inspired by Don Letts movie about The Clash.

His contact is nikola@kontra.rs.